Social Media Top Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. Optimise your social media platforms

Once you’ve decided on the platform you intent to use, focus on optimising your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favourite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. Track mentions

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralise any negative talk.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.


Landing Page Success

5 Ways To Increase Conversions On Your Landing Page

Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?

1. Use segmented landing pages for your keywords

One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.

2. Focus on testing more than one version of your landing page

Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there so ensure that you do some tests to figure out what those changes might be.

You might just realise that changing the background colour of one of your landing pages actually doubles your conversion rate.

3. Look through your landing pages

Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.

4. Check your calls to action.

They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colours, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.

5. Go through your site to check how credible you look

Do your claims seem believable and do you have a few testimonials on your page?

As an online business, you want your visitor to comeplete one goal of the page without becoming distracted. The tips above are sure ways of increasing your conversions on your landing pages.

Starting up Pro’s & Con’s

Are you interested in starting your own small business? If you are, you may already have your mind made up. If you are still toying with the idea of starting your own small business, you may be wondering whether or not your dream is one that should stay a dream or one that could actually become a profitable reality.

To get a good idea as to whether or not you should start a small business, you may want to examine the pros and cons of doing so. These pros and cons may help make it easier for you to decide whether or not a small business is right for you. A few of the most important small business pros and cons are touched on below.

Perhaps, the biggest pro or plus side to starting your own small business is the fact that you will be achieving a dream of yours. There are many individuals who have a dream to start their own business, but many rarely end up doing so. One of the reasons for that is fear. Many are afraid of failure. Yes, you and your small business venture may fail, but many say the ride was worth taking, no matter how good or bad the outcome turned out to be.

Another pro or plus side to starting your own small business is type of businesses that you could start. For instance, did you know that you could open up your craft store, run a payroll processing company, start a dog grooming salon, or start your own hair salon? When it comes to starting your own small business, you will find that the possibilities are literally endless.

In connection with the types of businesses that you can start, did you also know that those businesses can be run in different ways? For instance, if you are interested in opening up a dog grooming salon or even a hair salon, did you know that you could rent your own commercial building space or even run the business out of your home for a while? Also, depending on the type of business you run, you may even be able to have an online store. In fact, it is not uncommon for many small business owners, who sell products, to have storefront retail stores, as well as online retail stores. Once again, the possibilities are basically endless.

Although there a number of pros or plus sides to starting your own small business, you will also find that there a number of downsides or cons to doing so as well. One of those downsides is the fact that there are not really any guarantees. Sometimes even the best small business plans fail. There a lot of factors that go into determining whether or not a business can be a profitable one, like the ability to reach the targeted market, startup costs, monthly expenses, and location. While there are steps that you can take to help improve your chances of success, there are still no guarantees.

Another one of the cons or downsides to starting a small business is the startup money needed. Yes, there are some businesses that have smaller startup costs than others, but almost all small businesses do have startup costs. The good news though is that if you don’t have the required funds, you may be able to obtain financing for your small business project. The only thing is that you need to have good credit to do so. So, if your credit currently isn’t in good standing, you may want to think about working on it now. The sooner you get your credit repaired, if it needs to be, the sooner, you can start opening up your small business.

The above mentioned pros and cons are just a few of the many associated with trying to start your own small business. In all honesty, you may want to think about creating your own pros and cons list. If the pros outweigh the cons, starting your own small business may be something that you should look into doing.

Physical or Online

Should Your Business Be Storefront, Online, or Both?

Are you in the process of trying to start your own business or are you already a small business owner who would like to expand? If you are, how is your business currently being operated? Is your business in a storefront location, one where your customers can come and visit you, or is your businesses address primarily a .com one? How your business is run may have an important impact on its success and the profits that you are able to make. That is why it is extremely important that you thoroughly research all of your small business decisions, especially this one, before making them.

When it comes to deciding if you should start a storefront business or an online business, there are a number of important factors that need to be taken into consideration. One of those factors is your local economy. There are some areas of the UK, where unemployment rates are high. These are the types of areas where it may be somewhat difficult for you to start a storefront business. Of course, that doesn’t mean that you can’t try though. Other factors that should also be examined include the competition and the available commercial space; are there any affordable spaces available in or around your intended location?

In addition to examining starting a storefront business, from a local standpoint, it is also important to examine starting an online business. What you may not necessarily know is that just about anyone can create an online store, but that doesn’t necessarily mean that they will end up making money with it. To have a profitable online store, you need to have a freshly designed website, particularly one that is easy to navigate. You also have to have a sellable product, particularly one that is easy to sell online and easy to transport to your customers. As with starting a storefront business, the less online competition you have, the better your chances of being successful are.

If this is your first time starting a small business, you may want to take the time to thoroughly research and examine your two above mentioned options, having your business have an online address or a physical one. This is because it is often advised that small business owners start out small and then gradually expand their business. This often reduces the likelihood of failure from trying to expand to quickly, which is actually a common mistake that many small business owners make, but it is a mistake that you will not want to make. Once you find that your small business is doing well, it may be a good idea to consider expanding your small business to the point where it is able to service more customers.

When expanding your business so that it can serve more customers, you will want to examine your current business situation. For instance, if your business is being operated out of a storefront location, you may want to think about supplementing that with an online store. If your business is solely online, you may want to think about opening up a physical store. Waiting until your business is proven to be profitable or at least successful is a great way to reduce or minimise your risks of failure.

The decision as to whether or not you want to have your small business be a storefront business or an online business or both is yours to make, but it is one that should be carefully decided on. How your business is operated will plan an important role, perhaps actually be the deciding factor, in whether or not your small business is a successful, profitable one.

Customer Services

Small Business Owners, Why the Level of Service Offered Can either Make or Break Your Business

Are you a small business owner? If you are, the type of business that you run isn’t necessarily as important as the level of service that your customers receive. Although this is actually a point that is difficult for some to understand, especially the owners of larger nationally operated corporations; you are advised not to forget this important point. After all, the level of service that your customers receive when doing business with you may actually end up making or breaking your small business.

When it comes to understanding the importance of good customer service, there are many small business owners who wonder why it is so important; why such a large focus should be placed on it. In all honesty, without trying to come across too harsh, if you don’t already know the importance of customer services, especially when it comes to running a small business, maybe you should rethink your decision to be a small business owner. Yes, it is really that simple. As a business owner, you need to remember that your customers are what keep your business doors open; they are the reason why you have food to put on your table each week, and the reason why you receive a wage. When you think about it like that, there is a lot that you owe your customers for, but many simply just want good service; good service that is actually hard to come by nowadays.

When making sure that your customers receive the best level of service possible, it is important that you make sure that you and all of your employees are all on the same page. You may want to think about holding monthly meetings to discuss the importance of customer service, just to make sure that it is always in the back of everyone’s mind. When discussing customer service with your employees, you will want to make sure that they smile at all times and always put on a happy face, no matter what their actual mood is like. It is also advised that they speak to their customers, even if it is just to ask about the weather. Also, asking customers if they need assistance is advised as well. As for closing a sale or a business deal, you will want to make sure that your employees thank their customers for doing business with them.

As nice as it is to make sure that you and your employees know what to say to all of your customers, it is also important that everyone knows why they need to do and say what they are being told. Whether you run an online business or a locally owned and operated business, you will likely have competition from a number of different businesses. This competition may have the same types of products or services available for sale as you do and possibly even for lower prices. This doesn’t automatically mean that you will lose business; it just means that you have to work harder to get it. For many consumers, a good positive shopping experience is more than worth paying a few extra cents or even a few dollars more for a product or a service. It is important that you and your employees remember this, as it may give you an added incentive to be nice and pleasant when dealing with all of your customers.

As outlined above, how you treat your customers, especially if you are a small business owner, may have a significant impact on your business and the profits that it is able to make. It is important that you always remember that your business would essentially be nothing without your customers. That is why it is extremely important that you put them and their needs first. Surprisingly, not all businesses do this, so if you do, you may end up with an edge above the competition. Putting your customers first, especially by giving them the best level of service available, is a surefire way to make sure that your business will be around for years to come.

Local Businesses

The Benefits of Using the Internet to Help You Advertise Your Local Business

Are you a small business owner who runs a business in or around your place of residence? If you do, the business that you run may be referred to as a locally owned and operated business. Locally owned and operated businesses are often looked highly upon, as they tend to help local economies. Although this will automatically give you a little bit of edge above your competition, especially above large corporate companies, you may need to do a little bit more to get your business noticed. When doing this, you may want to think about turning to the internet.

When it comes to using the internet to help with advertising or marketing, there are many locally owned and operated small business owners, possibly just like you, who wonder exactly how the internet can help them, especially when they do not run an online business. Despite what you may believe, the internet can actually help you and you’re business out in more ways that you could ever imagine. For information on just exactly how, you will want to continue reading on.

When looking to use the internet to help you advertise or market your business, there are many locally owned and operated small business owners, possibly just like you, who mistakenly believe that they have to start their own online store. When using the internet, you don’t have to sell your products or your services online, if you don’t want to, although it may be something that you may want to look into at another point in time. However, for now, you may want to think about getting information about your business out to the public. Since many consumers use the internet to research the products that they buy or services that they need to pay for, even if they don’t plan on buying them online, the internet is a great way to get your business noticed.

If you are interested in using the internet to help you advertise your business, you will want to think about making your own website. If you are only interested in making your website an informational one, like a website that has information on your business, what your business offers, as well as your local hours, you may only need to purchase a small web hosting package, as your website doesn’t need to take up a lot of space. Even if you are just creating a simple informational website for your small business, it is still advised that you try and keep it professional in nature. If you are unfamiliar with HTML and web design, you may want to think about hiring the services of a professional web designer, as it will likely end up being money well spent.

As previously stated, there are many consumers who use the internet to research a product or a service that they need to buy or pay for. Many consumers want to know that they are getting a good deal or a good product before paying for something. This is why many consumers turn to the internet. By having your online website outline some of the services that you offer or the products that you sell, internet users may be able to come across your website by chance, but many may end up being glad that they found it and had the opportunity to learn about your business and possibly even become a customer. You may even get customers who are not local who may be interested in working out an arrangement with you to buy a product that you have available for sale or pay for one of your services.

The decision as to whether or not you want to use the internet to help you advertise or market your locally owned and operated small business is yours to make, but, as outlined above, there are a number of benefits to doing so. Since many web hosting companies allow you to pay as you go or cancel your plans at anytime, you may want to think about at least giving an informational company website a try.

Repeat Custom

6 Ways to Keep Visitors Coming Back to Your Website

To maintain a successful business website, you have to keep your visitors coming back. Unless you offer them something to come back to, then chances are they will not. You will need content on your website that not only interests them, but also changes regularly.

1. Articles: Articles give your visitor something to read. Undoubtedly, sometime in the future, you customer will have a question, or want more information about the product or service that they received from your business. If the articles pertain to your business and the products and services that you offer, then they will be able to access the information.

You do not necessary have to write these articles yourself.

You can post information about your products directly from the package, or makers website.

There are several article directories online that provide good, quality content at no cost to you. It is as simple as visiting the directories, searching for articles that suit your business, and then copying them into your website. You are only required to provide a link back to the original authors website.


2. Contests: Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for. When the visitor signs up for the contest you may also want to include a link to your newsletter.

The key is to change the contest frequently, whether it be weekly, monthly, or semi-annually. Just remember, the more you change your contest the more times your visitors will come back to your site.

3. Coupons: and Discounts- You may want to provide coupons or discounts for your previous clients to entice them to return to your website.

You can use the coupons a number of ways. A few ideas are:

  • A buy one get one free.
  • A specific percent discount (such as 10%)
  • Free or discounted shipping

Discounts are easy to administer, provided you have a shopping cart. The typical way discounts are given is by code. A code word such as “springtime” allows customers with the code word to receive a discount.

Alternately, you may want to provide a printable coupon on your, and accept it at your physical location.

4. Forums: Forums provide something that everyone craves: conversation. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.

You can host your forum from your site, or choose to use a third party forum, whatever your prefer. Both have their pros and cons, it just comes down to what is best for your business.

5.Blog: Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.

There are quite a few free applications available that make blogging easy.

6.Newsletter: A newsletter is one of the best ways to keep your visitors coming back time and time again.

You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.

Once again you do not have to write all the content yourself. Using free article directories will cut the time it takes to put a newsletter together in half.

Getting Started

Your internet business will have to have some things right off the bat in order for you to get started right. You only want to get the tools or products that you absolutely need, then add other things as you start making money with your business. Here are some of the tools that you will need right away to get your business started right.

1. Domain Name
This will help you brand your business. It will also be what people remember when they find your site. So you want to make sure that you take the time to find a domain name that will describe your business in just a couple of words or even one word if you can.

2. Web Hosting
You will have to have this to host your domain name and your website. You need to do some research on all of the different webhosts that are available. You want to try and avoid the free ones if you can because they will show ads on the top of your site. They can work for you but only if it is absolutely necessary. There are really good ones out there for cheap. They will range in price from £5.99 to £29.99. Some of them will be even more expensive but you don’t need those when you first start out with your business. You need to make sure that you find a good webhost but it also needs to be one that you can afford.

3. Website
This is very important for you to have because without it you will never be able to make any money. There are a couple of ways that you can get your site set up. You can hire someone to do it for. You can also build the site yourself by learning HTML or using a HTML webpage editor. One other thing that a lot of people do when they first get started is to sign up as an affiliate selling other people’s products. Then the website is provided for them, and they don’t have to have a domain name or a webhost right away. Even if you start your internet business this way, you will eventually want to have your own domain name, webhost and website because these will help you have a lot more control over your business then you have when you are selling other people’s products. So on the website and the other two tools it is really up to you on when you get them but you will definitely want them if you want to achieve the kind of success that you are looking for. When you can’t afford any of these right away, then you may want to start with other people’s products and the websites that they provide until you can afford it. You just need to know up front what you can spend and what you just don’t have the money for.

4. Auto responder
This is a tool that you should get right away when you start your business, but you don’t absolutely need it. This is what you will need to have in order to start building a list that will help you grow your business and start making money faster. This will help you automate your newsletter while keeping track of the customers who sign up for it. This is something that you will hear a lot of internet marketers talking about because they know how important it is to start your list as soon as you possibly can. There are many internet marketers that say that the money is in the list. This is true in so many ways but you can still make money and be successful with your business if you don’t start a list right away. You will have to start one eventually if you want to be as successful as a lot of the other internet marketers online. If you decide that you want to have an auto responder right away you will need to do some research about this. There are free ones that you can start out with, but again they will be showing their ads at the top of your newsletter. It is definitely worth the money for you get one of the good auto responders that won’t show their ads.

5. Newsletter
This is something that you don’t have to have right away but it will help you grow a list that will help you make money. One good thing about this tool is that it will not cost you anything to get it started. You can very easily put this together by writing articles for it or using other people’s articles for it. You may however want to buy a course on list building or something similar so that you know what to do and what not to do. That is your choice though. You can put this together without it but it will be much easier if you know how it is done and you don’t have to guess.

6. Advertising
This is a definite must have for any business online. When you don’t have money you can start out with free ways of advertising. However, if you do have some money to start with you will definitely want to spend it on some of the paid methods you can use. When you use the free methods you will see results but it will take longer than if you are able to use the paid methods. So if you only have a little bit of money to work with then you might want to use it for advertising before you do or get anything else.

Succeeding Online

When you have an internet business you need to know what it takes to make your business successful. There are different things combined that you have to have or do in order to grow your business. There are a lot of people who don’t realise what it takes to make it with an internet business. Here are the things that you need in order to be able to make a successful business happen for you.


This was covered up above but it is worth mentioning again. It is very important for you to be able to motivate yourself. You will have a very hard time being successful in any way when you are not able to do this one thing.


This will help you with the motivation. You need to set goals so that you can keep yourself focused on what you are trying to achieve. You need to make goals to help you get started, then you need to change them again as you accomplish those goals. That way you can always keep yourself on track with where you are going and where you want to get to. This is one thing that a lot of people don’t do. They then struggle to stay focused and don’t get anything accomplished like they would have if they had taken the time to write down their goals.


When you are doing an online business you will find that there are times when you want to give up or get discouraged. You can’t let this happen to you like it does to so many people. You need to be very persistent with your internet business. You attitude can make all the difference in the world. When you have the attitude that no matter what you do you will fail, well guess what, you will fail.

You need to have the attitude that no matter what it takes or how long it takes you will succeed. There will be people who will say negative things about your business, and may even try to get you to quit. However, when your attitude is positive and you know you can succeed no matter what, then you will eventually succeed. So many people don’t have any idea how powerful their attitude can be towards the success that they are looking for.

One thing that you might want to do is to write down the pros and cons of having your own business. For the pros you want to write down everything that will happen or can happen when you have achieved success. The things you need to have on your list are things like, no more boss, can take vacations whenever and where ever you want, financial freedom, no more rush hour traffic, more time to spend with your family and anything else you can think of. Then make sure your attitude reflects the determination and persistence that you are going to put into your business to succeed against all odds. This is the only way you will not give up too soon or too easily.

Constant learning or education

When you first start your internet business you will have a lot to learn. One big mistake that people make who are doing business online is thinking that you will have a point where you will be able to stop learning. There will never come a time that you can stop your education. The reason for this is because things on the internet change so fast that you will have to keep yourself current on what changes are taking place. When you have to advertise your business, there will always be a new way to advertise that you need to learn or an old way that has taken on a new twist that you need to learn about. So you have to be prepared to always be learning something. It will get easier to learn and you will be able to learn a lot faster because you will know how to do that and still grow your business. Just don’t make the same mistake as other people or you will eventually fail with your business.


You will always have to advertise or market your business. There are so many people doing business on the internet, and more of them starting new businesses every single day. So you have to make sure that you keep your business one step ahead of everyone else.

This will mean hard work and advertising on a constant basis. You will never be able to stop marketing your business unless you are going to retire and let your business slowly fall to the back burner where people can’t find you. Marketing your business is one of the things that will always be very important if you want to make money and succeed.

Work hard and smart

This means that you will need to always be doing something to help your business grow. It also means that you will need to have a marketing plan or a business plan that will help you know what needs to be done to grow your business, and what is a waste of your time. By doing this you will be working smart and not wasting any time on something that will never help your business.

You will always have to work hard if you want to make money so that you can live the life that you have always dreamed of. The money will not come to you. You have to bring it to you. The only way to do this is by working hard to make it happen. In other words, you need to treat your business as a business and constantly help it grow, and never treat it like a hobby.


Too many people get online to start an internet business or any other business for that matter, expecting things to happen at the speed of light. They then get discouraged and give up. You don’t want to let this happen to you. You have to be realistic about your expectations for your business. You can definitely achieve success and financial freedom from doing a business online. However, you have to realise that it will take time. The harder you work at it and the more effort you put into your business the faster success will happen for you. Too many people don’t ever realise that, they get online expecting things that will never happen, and then they fail without ever knowing why. This is a sad fact but it happens all the time.

All of these things are what you have to have or do if you ever want to succeed online. You can’t do or have just one or two of them. When you know what it takes to make it online with a business you will be a lot smarter than most of the other people are who never take the time to find out. By knowing this information you will have a big jump on so many other people that it will only be a matter of time before you achieve the dreams that you are working towards.

You have to remember that you can’t give up no matter what it takes. You are the only one that can make success happen for you. Too many people rely on others to make it happen then get upset and quit when they don’t have it happen. You can rely on others to help teach you what you need to know to make it to the top but it is up to you to fulfil your own dreams.

Now one other mistake that too many people make when they rely on others to educate them is with the money that they spend. You have to know what you need and what you don’t need. This brings you to the next big mistake that way too many people make.

List Building

I am sure that you have heard before that the money is in the list. You may not have if you are new to internet marketing but you will very soon. There is so much truth to this that people never realise. People who are successful know how important a list is to your business. Without it you can still make money and be successful but there are so many reasons why you want to have your own list because it is a great way to be continually growing your business.

Here are some reasons why you want to have a list for your business.

1. When you build a list for your business you will be able to email them with more than one product offer. You will have to give them useful free information, reports, eBooks, software and so on. However, they will be on your list so you will also be able to send them product offers whenever you have a product that you want to sell.

2. You will be able to gain the trust of your customers. The more valuable and free information you give them the better. When you just send the advertisements for your products they will very quickly take themselves off your list. You need to let them know that you value them as a customer or subscriber by giving the helpful information or free products for their businesses. The more that you provide them with these things the more they will trust you, which will in turn mean that they will buy a product from you instead of your competition.

Having a list can help you grow your business not only because you will eventually have loyal customers but also because you will be able to make money with that list.

When you have a list of loyal subscribers this will leave you free to add more people to your list and to do more advertising.

You need to make sure that you take care of the people on your list or you will lose them very fast. They don’t know you and have no way of getting to know you. By giving them free information and products you will be showing them that you value them and their needs. This is very important to do or your list will not help you grow your business.

How To Build A List

When you want to build a list you will need to put together a newsletter or ezine. You do this by finding free articles that have to do with anything in internet marketing. You can also place ads in your list for products that you want to sell. The main thing is to provide people with free and valuable information. You can use articles that you write or you can get some free articles to use at all of the different article directories such as,

You will need to have an auto responder that you can put your newsletter on. This will help you automate the delivery of your newsletter to your list. They will be able to sign up for your newsletter and have it go straight to the auto responder. They will then get the information they signed up for right away without having to wait.

You will need to have a landing page or a one page site where they can sign up from. The easiest way to get someone to sign up is to offer them a free report, eBook or software that you know will help them with their business. They will then sign up to get that free product and you will be able to start earning their trust.

There are many websites and eBooks that can help you learn more about building a list for your business. You do however, need to have this list to help our business grow or you will end up losing money and customers to someone else that can provide them with this. This is one of the most important tools you will ever have or want for your business.