Using the web to market your business is called Web marketing is. This includes the use of social media platforms, search engines listings, emails, articles, videos and photos.
Marketing requires effort and strategy and expertise, there is an array of available marketing methods. There is the traditional advertising in newspapers, TV, direct mail and so on which have been around for decades. There is the digital method which consists of using the internet to target visitors.
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Web marketing takes your message to the people. With millions, if not billions of people using the internet every day, there are huge opportunities to get your product or service in front of people who need or want it.
The forms of web marketing we dominate in are Social Media, Search Engine Optimisation (SEO), Pay Per Click (PPC) and Email Promotions.